Fenjiu Liquor

Fenjiu Liquor
by Zhipeng Zhang

• Awarded April 15, 2020
• CLIENT: FEN JIU GROUP
• 5.038

Fenjiu bottle is unique and has a personality, packaging pays equal attention to traditional culture and modern design to make the product stand out among the same type of products. Zhang Zhipeng sublimates the time-honored traditional culture of China, evolves traditional window flowers, and adds new Chinese creative techniques to make the packaging more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.