Yic Barbecue Market Visual Identity

Yic Barbecue Market Visual Identity
by Youjia Gu

• Awarded April 15, 2020
• CLIENT: MET Creative Brand
• 3.840

Through the cooperation of visual system and spatial system, designers create a brand tonality with differentiation and symbiosis of dining demand and emotional demand. In the visual system, a series of circular objects, such as stars and wool balls, are used to create the concept of universe and planet. With the current popular light orange and blue-green, a lovely and fashionable visual style that conforms to the psychology of female consumers is formed.