Serious Little Squid Visual Identity

Serious Little Squid Visual Identity
by Youjia Gu

• Awarded April 15, 2020
• CLIENT: MET Creative Brand
• 4.076

The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers. The designers chose the form of black and white silent film as the carrier, which is funny and ironic. Combined with the series of illustrations of the inner theater, a fun interactive emotional dining scene that can be felt, photographed and resonated, so that the space as the carrier of the brand accurately conveys the brand concept.