Lord Qu Visual Identity

Lord Qu Visual Identity
by Siyu Xu

• Awarded April 15, 2020
• CLIENT: MET Creative Brand
• 3.454

According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language. The whole case takes Confucius as the cultural prototype, and combines the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of brand and the food IP.