Game Fuel Team Optic Champions Can Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- 18.948
Game Fuel Team Optic Champions Can is a limited edition beverage can created for the gaming community. The flagship packaging design was adapted to reflect the Optic Gaming team, whose members wear white during tournament play. White forms the background of the can, with accents of green. A custom illustration of each team member is presented as a photorealistic portrait. Direct printing, tactile varnish and a raised three dimensional finish emboss the entire body of the can. A matte ink finish in selected areas highlights the metallic tones.
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