Fido Dido House by 7UP Free Experiential
by PepsiCo Design and Innovation
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- 22.727
Fido Dido House is a two day brand installation created in Covent Garden in London. The design translates the black and white two dimensional world of the character Fido Dido into a three dimensional space. Visitors move through themed areas, including a closet of iconic outfits and a kitchen pantry stocked with Fido Flakes. Further features include a fridge cool down, hammocks for resting, an interactive doodle wall, calm music and product sampling. The multi sensory setting invites guests to relax and brings the campaign message to life.
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