Game Fuel PRO-AM Consumer Experience Experiential
by PepsiCo Design and Innovation
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- 70.709
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
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