Off the Eaten Path Packaging

Off the Eaten Path Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2020
• CLIENT: PepsiCo Design and Innovation
• 17.513

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.