Off the Eaten Path Packaging

Off the Eaten Path Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2020
• CLIENT: PepsiCo Design and Innovation
• 44.736

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.