The Wild Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

The Wild Corporate Identity
by Chao Xu

Awarded April 15, 2020
CLIENT: AhnLuh Luxury Resorts and Residences
3.290

This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious.

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