Packaging Design Award Winner.
Awarded for Good Packaging Design.
2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.
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