Luhua Xiaomo Sesame Oil

Luhua Xiaomo Sesame Oil
by TIGER PAN

• Awarded April 15, 2020
• CLIENT: Shandong Luhua Group
• 19.404

Luhua Xiaomo is packaging designed for grinding sesame oil, a hand-made oil produced in small quantities. The container is a straight cylindrical glass bottle, 50 mm in diameter and 210 mm high. The adhesive label wraps 350 degrees around the bottle and is laid out like an old newspaper, recalling a time when food was wrapped in newspaper. The characters are set vertically, in the manner of old Chinese shop signs. The narrow uncovered gap becomes an embossed steelyard mark that shows the amount held inside.