2019 NPCCD Deck Playing Cards

Packaging Design Award Winner.
Awarded for Good Packaging Design.

2019 NPCCD Deck Playing Cards
by Alexander Chin

Awarded April 15, 2020
CLIENT: Seasons Playing Cards
13.565

The narrative of exploring the palace centers on a discovery challenge labeled on the side to "unlock the gate”. The choice to create earned moments in a puzzle format for the user were key to the brand's strategy of creating emotional connections with the user. The packaging is designed to reward users with discovery moments of differing magnitude, directly correlated with their effort towards the experience and brand. The user goes on a journey through different stages, rewarding the most invested customers with the finale, a genuine moment of magic.

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