Ugly Monster Package

Ugly Monster Package
by JBBC BRANDING CONSULTANCY

• Awarded April 15, 2020
• CLIENT: JBBC Branding Consultancy
• 7.632

As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for. The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers and aging population.