Adore Repackaging Sanitary Pads
by Etereo
- Awarded April 15, 2020
- CLIENT: Etereo Pte Ltd
- 6.027
To characterize ADORE, the Etereo Team used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging. This concept was developed after thorough market research on the female market and rounds of enhancements to test on the functionality of the products.
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