Jianlibao Wepop Sugar-free Sparkling Water

Jianlibao Wepop Sugar-free Sparkling Water
by TIGER PAN

• Awarded April 15, 2020
• CLIENT: Jianlibao
• 12.820

The pixelate effect typeface is the most interesting detail on this bottle. Characters are split out and designed separately, each stroke standing for a different building block, in which pop art is endowed with childish fun. The flexibilities of pixels or building blocks will provide a wide range of applications and combinations. Building blocks and pixels are important graphics representing methods. This kind of illustration may help this product to achieve more effective communication with young consumers.