2030 Messaging Gift Card of CJ

Giftware Design Award Winner.
Awarded for Good Giftware Design.

2030 Messaging Gift Card of CJ
by TIST

Awarded April 15, 2020
CLIENT: TIST
5.379

Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign <Gift a message> was conveyed.

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