Yuyuan Road Baijiu Beverage
by Wen Liu
- Awarded April 15, 2020
- CLIENT: Zhiyu Department (Shanghai) co. Ltd
- 7.871
Yuyuan Road is a tourist attraction in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
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