Use It Outdoor Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Use It Outdoor Campaign
by Pancho González

Awarded April 15, 2020
CLIENT: Inbrax
3.413

This design, using three everyday situations of people using the subway to dairio, conveys how people habitually use products that they could buy in the subway souvenir shop. This design invites to use metro products (t-shirts, mugs, bottles, toys, etc.) on a daily basis, using them at any time of the day and in any situation. For example, in one of the designs presented, a woman is seen wearing a subway shirt in a plaza, very calm and happy. The design tries to invite those who see it to incorporate the products of the subway as a new fashion.

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