Settlements Integrated Campaign
by Pancho González
- Awarded April 15, 2020
- CLIENT: Inbrax
- 3.141
Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.
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