Typotect Corporate Identity

Typotect Corporate Identity
by Seulah Choi

• Awarded April 15, 2020
• CLIENT: Seulah Choi
• 5.443

Typotect is a museum brand experience design. The designer reinterpreted 'Piet Zwart' from a modern view point. Piet Zwart is a pioneer of modernism so the designer thought his museum could give other designers and people an inspiration. By analyzing Piet Zwart's pieces, the designer founds out 3 characteristics in his works. Linear shape, 3 primary colors and making space into the works are them. Using those styles, she made a new concept and identity of Piet Zwart's modern museum design.