Enkindle Chocolate Box
by ION AVRAM
- Awarded April 15, 2020
- CLIENT: Ion Avram
- 6.141
The concept is a double box of black chocolate tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three-dimensional cut outs. The inner side of the packaging displays the mini tablets through a direct cut out in the box, shaped as a volcano for chili, and respectively as gold bar treasure for lemon and pepper, because, in the past, spices were just as valuable as gold. The ships carrying the spices would give birth to legends and stories on the way back.
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