Pride Shrike Mascot Design

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Pride Shrike Mascot Design
by Meng Chih Chiang

  • Awarded April 15, 2021
  • CLIENT: Pingtung County Government
  • 7.810
The mascot design of Pingtung city has long been monkeys because the old name of Pingtung is "Ahou", which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected brown shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. The games cheer not only for the winners, but all athletes as they all make us proud.

The mascot design of Pingtung city has long been monkeys because the old name of Pingtung is "Ahou", which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected brown shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. The games cheer not only for the winners, but all athletes as they all make us proud.

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