Optimus Prime Building Block Toy

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Optimus Prime Building Block Toy
by Yang Zhang

Awarded April 15, 2021
CLIENT: Beijing AIQI Technology Co., Ltd.
4.583

The front view of the product is used on the front of the package. Its minimalist style and color matching perfectly show the character characteristics of the product image. The overall packaging is integrated with the display function and the packaging function, and the opening and closing design of the packaging is very ceremonial. The packaging box is opened to both sides to form a separate storage box with a pull hole inside. By "breaking" the way, increase the storage area for parts classification to maximize the reuse of packaging.

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