IceMagic Pro 2020 Direct Cool Single Door Refrigerator
by Vishwaksen Shekhawat
- Awarded April 15, 2021
- CLIENT: Whirlpool | Global Consumer Design (India Studio)
- 5.653
A pan-India consumer research suggested that periodic defrosting of freezers is currently a tedious affair. Usually with competitor products, the users need to be mindful of defrosting the freezer which they often forget. The IceMagic Pro is a blessing as it offers intelligent Auto-Defrost technology which senses frost formation, automatically regulates temperatures and defrosts periodically without any user intervention. The internal UI on the freezer door allows user to quickly choose between everyday modes unlike controlling manually with a rudimentary knob which competitions offer.
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