Transformers Pop Up Store

Transformers Pop Up Store
by Hsuan-Hui Lee

• Awarded April 15, 2021
• CLIENT: Birkin Creative Integrated Marketing Service Limited
• 3.736

Transformers: The Skin Test House of SK-II is designed as the second marketing center of a Japanese cosmetics brand in a form of pop up store. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places. The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will be deeply rooted in people's minds.