V Series Orchard Mulcher

Agricultural Equipment Design Award Winner.
Awarded for Good Agricultural Tools, Farming Equipment and Machinery Design.

V Series Orchard Mulcher
by Vladimir Zagorac

Awarded April 15, 2021
CLIENT: FPM Agromehanika
834.014

The V model was designed after a complete rebranding of the company, with the appearance derived from the redesigned logo. The design features sharp motion-oriented lines, faceted surfaces, and characteristic details. The headstock was designed to resemble the pyramid-like silhouette of Mount Rtanj, at the foot of which the company's factory is located. The shape of the side mask is derived from a horse's head. Structural ribs contribute to robustness, graphics follow the dynamics of the form, while orderliness and discipline are addressed by the arrangement of functional details.

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