Branding Accademia of Perugia Brand System and Campaign

Branding Accademia of Perugia Brand System and Campaign
by Paul Robb

• Awarded April 15, 2021
• CLIENT: Accademia Di Belle Art Perugia
• 13.444

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.