Bread Culinary Explorers Rebranding

Bread Culinary Explorers Rebranding
by Wolkendieb Design Agency

• Awarded April 15, 2021
• CLIENT: IBIS Backwarenvertriebs GmbH
• 6.698

For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.