WeAre4810 Brand Indentity
by Laura Ferrario
- Awarded April 15, 2021
- CLIENT: FERRARIODESIGN
- 3.121
WeAre4810, WeAreFamily is the new concept used to relaunch the Brand. It becomes the container and symbol of all the group's activities. The use of highly contemporary and solid numbers conveys the feeling of certainty and contemporariness as the numbers can in their turn become containers of images. From Rental to Shopping and up to the true novelty the Food. WeAreFood is the space where every day is divided into 4 moments; a concept that is enhanced by the clock whose arms are a fork and a spoon. A clock that from the graphical point of view is a mix between present, past and future.
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