Yoonly Visual Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Yoonly Visual Identity
by Fanny De Bray

Awarded April 15, 2021
CLIENT: Made for you
5.460

Yoonly is a travelling agency for 20-to-35-year-olds who seek unique life experiences. The name contains 2 key ideas in a single name: “Young only” and “You only live once/YOLO. The letter "Y" with a pin creates an on/off button which perfectly illustrates the baseline: "switch on life". The two "O's" in Yoonly represent the infinity sign, emphasizing the idea of memories that will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured. Duck green can evoke the sea and blue skies, while the orange colour evokes human warmth and sunshine.

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