Jiangmen Culture and Tourism Logo and Brand Identity

Jiangmen Culture and Tourism Logo and Brand Identity
by EUCA Culture and Communications Co. Ltd.

• Awarded April 15, 2021
• CLIENT: Jiangmen culture, tourism, radio, television and Sports Bureau
• 3.904

For the purpose to enhance the brand identification of Jiangmen and increase visits of tourists, the local government requested a new brand logo for its culture and tourism section. Inspired by shape of a traditional Chinese Character Men and structure of memorial archway, the logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. A brand identity guideline was developed to ensure a brand visual consistency. An official logo launch event was hold and an advertising video was published via omni channel communication.