Classic Blue Sealed Baijiu Alcoholic Beverage Packaging

Classic Blue Sealed Baijiu Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2021
• CLIENT: JIANGSU YANGHE DISTILLERY CO.,LTD
• 15.852

Classic Blue Sealed Baijiu is a packaging design for a traditional Chinese spirit. The bottle is made of ivory white ceramic and has a square body that recalls the form of a pavilion. Corrugated lines on the side suggest a rope knot and an ear of wheat, one of the raw materials used for Baijiu. Illustrations in the style of ink painting present three themes linked to the city of Suqian. The outer box is made of paper with leather craftsmanship. The design refers to the ancient custom of sealing Baijiu in pottery jars for aging.