Shangri La Red Wine

Shangri La Red Wine
by Pufine Creative

• Awarded April 15, 2021
• CLIENT: Yunnan Shangri-La Wine Co. LTD
• 25.863

Shangri La is a packaging design for a series of three red wines. The labels use traditional Oriental ink painting textures to suggest the flow of wine and the trunk of an old vine. Placed side by side, the three packages form one winding trunk. Each package carries an animal from the producing area: a butterfly for air, a fish for water and a pika for soil. The labels are made of kapok paper with a rough surface, and embossing forms the texture of old bark. The design draws attention to traditional art and to the natural environment.