Tanaka 1789 X Chartier Sake Blend 001 Branding and Design

Tanaka 1789 X Chartier Sake Blend 001 Branding and Design
by Laurent Hainaut

• Awarded April 15, 2021
• CLIENT: Tanaka 1789 X Chartier
• 4.040

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.