Dark Horse Wine Branding and Redesign

Dark Horse Wine Branding and Redesign
by Laurent Hainaut

• Awarded April 15, 2021
• CLIENT: E&J Gallo
• 26.696

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.