Dark Horse Wine Branding and Redesign

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Dark Horse Wine Branding and Redesign
by Laurent Hainaut

Awarded April 15, 2021
CLIENT: E&J Gallo
3.962

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

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