Zhanggong Times Alcoholic Beverage
by Wen Liu
- Awarded April 15, 2021
- CLIENT: Jiangxi Zhanggong Liquor Co., Ltd
- 16.550
Zhanggong Times is a packaging design for a Baijiu produced in Jiangxi province, China. The bottle is made of ceramic with decorative firing. The front of the box uses goffered paper, and the main logo is placed on a metal plate. The design takes inspiration from Ganzhou, known as a birthplace of red culture. Red is used as a symbolic color and is combined with auxiliary graphics. A calm illustration shows regional geographic and historical elements, including the Gan River. The package measures 160 by 120 by 330 millimeters.
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