Friendship Packaging

Friendship Packaging
by Xiaoning You

• Awarded April 15, 2021
• CLIENT: Zhimao Rice
• 3.493

This is a rice package, specially used to load Heilongjiang Wuchang rice. The box contains six smaller boxes with the same pattern as the larger one. The design uses simple graphics to reveal a simple and unpretentious style. The open mountains and rivers are closer to the landscape of rural rice fields. The two figures in the picture, separated by mountains and rivers, salute each other with traditional Chinese ceremonial gestures, giving people a sense of the long culture behind the product and the friendly gesture of local farmers.