The Journey of Arita Book Design
by Sunghoon Kim
- Awarded April 15, 2021
- CLIENT: AMOREPACIFIC
- 27.260
A typographic design book with various stories including the importance in the development of Korean terminology and collaboration between designers. The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.
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