Toothpaste Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Toothpaste Packaging
by Kazuo Fukushima

  • Awarded April 15, 2021
  • CLIENT: Nippon Zettoc co.,ltd.
  • 13.403
The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

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Good  Design

Toothpaste Packaging

Good Design

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Toothpaste Packaging

Great Design by Shunji Yamanaka & fuRo

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Kazuo Fukushima

Designer of Toothpaste Packaging


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