Self Help Graphics and Art Rebranding

Self Help Graphics and Art Rebranding
by David Jimenez

• Awarded April 15, 2021
• CLIENT: David Jimenez
• 3.715

The goal of this project was to provide Self Help Graphics and Art with a new identity that embraces the community arts center's value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist. Inspired by the grid structure within the Aztec and Maya hieroglyphs, David Jimenez created a custom typeface and logotype. The final logotype was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics and Art printmaking identity.