Cafe Soul Visual Identity and Brand Design

Cafe Soul Visual Identity and Brand Design
by Mateus Matos Montenegro

• Awarded April 15, 2022
• CLIENT: Cafe Tunico
• 2.861

With the challenge to deliver a family owned handcrafted quality 100 percent Arabica coffee to be accessible to everyone's essence, styles, tastes, preferences and faces. Soul is at the heart of pluralism and diversity, appropriating that for the purpose of a lighter, younger and more inclusive communication and design. A brand designed to transform and interact, creating an unlimited number of faces and textures, bringing up the whole concept of the brand's diversity. Soul is in the essence of coffee; it is coffee with a soul.