Evervess Soda Water Beverage

Evervess Soda Water Beverage
by PepsiCo Design and Innovation

• Awarded April 15, 2021
• CLIENT: PepsiCo Design & Innovation
• 21.984

Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own.