Lays Heartwork Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Lays Heartwork Campaign
by PepsiCo Design and Innovation

Awarded April 15, 2021
CLIENT: PepsiCo Design & Innovation
44.818

Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.

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