LIFEWTR S8 Unconventional Canvas Beverage

LIFEWTR S8 Unconventional Canvas Beverage
by PepsiCo Design and Innovation

• Awarded April 15, 2021
• CLIENT: PepsiCo Design & Innovation
• 27.926

LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.