Lipton Pop Art Special Edition Beverage
by PepsiCo Design and Innovation
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- 21.237
Lipton Pop Art Special Edition is a collection of miniature beverage cans designed for the Russian market. Each 250 ml can carries bright graphics inspired by the bold aesthetic of Pop Art and the styles of distinctive artists. The colourful artwork is combined with the playful and imaginative character of the Lipton brand. The aim is to bring part of the gallery experience into stores and to help the packaging stand out on a crowded shelf. The small format is light and easy to carry, so the drink suits consumption on the go.
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