Pepsi Culture Can Series Beverage

Pepsi Culture Can Series Beverage
by PepsiCo Design and Innovation

• Awarded April 15, 2021
• CLIENT: PepsiCo Design & Innovation
• 46.920

The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.