Pepsi Mom Handworks Beverage
by PepsiCo Design and Innovation
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- 33.460
Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.
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