Pepsi SHFW Beverage
by PepsiCo Design and Innovation
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- 25.078
Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.
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