Out Here Its Dew Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Out Here Its Dew Campaign
by PepsiCo Design and Innovation

Awarded April 15, 2021
CLIENT: PepsiCo Design & Innovation
20.192

Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.

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