Pepsi For The Love Of It Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Pepsi For The Love Of It Campaign
by PepsiCo Design and Innovation

Awarded April 15, 2021
CLIENT: PepsiCo Design & Innovation
101.348

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

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